商业模式：是焦点企业与其利益相关者的交易结构。
共生体（生态圈）：是焦点企业的商业模式及其利益相关者的商业模式的总和。
商业生态：是焦点企业的共生体及其竞争对手（包括同产品和替代产品）、合作伙伴、上下游等利益相关者的共生体的总和。
定义里面的焦点企业是指要设计商业模式的企业，比如书里面举例的DG公司，主营业务是生产销售滴灌设备，那么他的商业模式，就是与经销商，种植农户的交易结构。
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